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We collaborate with organizations committed to the environment, inclusion, deep ecology, education, animals, food sovereignty, peasant and indigenous movements, and diversity.

PROYECTS

Branding

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Brand Development for DifusionV, international network of in activism and campaign distribution for animal, human, and Earth liberation.

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Re-branding, logo design, and brand identity for Surge, nonprofit organization founded by the English activist Earthling Ed (2019)

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Re-branding and creation of a community organization app for Those Who Love Peace (2019)

Branding for Planta Gratitud, a foundation that promotes change through art and spirituality to inspire new societies in harmony with nature.

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Brand Development for Guma. A creative studio founded by Federico Callegari.

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Brand development for The Official Animal Rights March in England and branding for global Branch.

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Veco, Founded by Liliana Felipe and Susana Rodríguez.

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Brand Development for Voicot, an artistic movement for animal, human, and Earth liberation. Co-founded by Federico Callegari and Malena Blanco.

Campaigns

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This campaign aims to reveal a small portion of the horror faced by non-human animals, featuring photos taken during investigations conducted by Voicot in slaughterhouses and poultry farms in the Buenos Aires province. The aim is to challenge the pejorative use of terms like "fundamentalist" or "extremist" directed at vegans.

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One of the most emblematic campaigns in the Latin American animal rights movement. It uses accessible flat press posters with mobile typography to spread impactful messages. These headlines, displayed across the city, aim to disrupt the normalization of speciesism. The campaign embraces the concept of guerrilla paste-ups, imprinting its message on advertisements promoting animal consumption through massive paste-up campaigns.

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In response to oil drilling along Argentina’s coast, this campaign aimed to inform and mobilize the public to protect marine ecosystems and the life they sustain. Created with organizations from Mar del Plata, it called for collective action to defend the ocean.​

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Counter-advertising campaign that uses posters and stickers with the word "Toxic" placed on mass-market, speciesist products and advertisements to challenge the messages they convey.

Given that these products not only pose a risk to our health and to the planet but also promote animal exploitation.

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Animals are sentient beings, and that should be enough to decide not to include them on our menu. This campaign aims to convey the message of veganism in an empathetic way, appealing to an emotional connection between the viewer and the animals portrayed, with the goal of reaching a broader audience and enhancing media visibility.

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The "Seaspiracy" campaign was designed to raise awareness about the Netflix documentary Seaspiracy (#MiraSeaspiracy/WatchSeaspiracy), highlighting the exploitation of animals in the oceans. Using illustrated posters, it aims to inspire ocean conservation by advocating a vegan diet free of fish and marine animals.

To Inspire positive change, promote causes, make the work of organizations visible, and create a more just, sustainable world where everyone fits: humans, the earth, and all animals.

Our focus is on generating a positive impact using the tools of advertising.   We offer services in Creative Direction, Brand Identity, Design and Content Creation, Outdoor and Social Media Communication, especially tailored for NGOs and activist organizations. Additionally, we organize interventions, street outreach, and events that go beyond the conventional.

Conexión

Acompañar lo orgánico, de las estructuras, de los proyectos, de los procesos. Aceptar. 

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Plenitud

Ser modelos de un nuevo modo de trabajar con conciencia. Cambio de paradigma.

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Balance

Acompañar lo orgánico, de las estructuras, de los proyectos, de los procesos. Aceptar. 

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Expansión

Crecimiento orgánico, creamos las condiciones para que algo prospere de forma exponencial.

Reciprocidad

Aportar y que nos aporten.

Construir intercambio con la especie humana y el mundo.

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Gratitud

Desde la pespectiva y la conciencia hacer un aporte al mundo con nuestros talentos. Valorar nuestros privilegios.

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Potencia

Desde la pespectiva y la conciencia hacer un aporte al mundo con nuestros talentos. Valorar nuestros privilegios.

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© 2023 guma.

© 2023 GUMA

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