Friends, Not Food

The campaign encouraged people to see animals as individuals with intrinsic value and the right to live free from harm. It featured collaborations with artists to inspire empathy and compassion.

• 720K+ views in 3 weeks.

• 16K+ interactions.

• 1,200+ new Instagram followers.

Client: DifusionV
Creative Direction: Federico Callegari
Design: Mun (Damian Sena) and participating artists
Copywriting: Menta (Ivo Medigovich)
Year: 2024​