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Sentients

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Animals are sentient beings, and that should be enough to decide not to include them on our menu. This campaign aims to convey the message of veganism in an empathetic way, appealing to an emotional connection between the viewer and the animals portrayed, with the goal of reaching a broader audience and enhancing media visibility.

*(In Spanish “Sienten” can be interpreted as “they feel” but also as a reference to animals as sentient beings).

Client: Voicot, Animal Save Movement and DifusionV

Creative Direction: Federico Callegari and Malena Blanco

Copywriting: Malena Blanco

Design: Lucia Sierra

Year: 2022

© 2023 GUMA. 

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