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Person

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During the Covid-19 pandemic, Argentina’s government signed a treaty with China allowing the establishment of mega-pig farms in the country. In response, the "Persons" campaign was launched to highlight the personhood of pigs. This initiative aimed to portray non-human individuals as subjects of rights, emphasizing their individual agency, personalities, interests, desires, and will to live.

Client: Voicot

Creative Direction: Federico Callegari

Art Direction: Federico Callegari

Copywriting: Malena Blanco and Vegan Captain.

Photo: Federico Callegari and Malena Blanco

Year: 2020​

© 2023 GUMA. 

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