We’re the same creative team behind DifusionV — a collective of artists, designers, advertisers, philosophers, and activists — who have been crafting and spreading powerful mass communication campaigns for years.
PROYECTS
Branding
Brand Development for DifusionV, international network of in activism and campaign distribution for animal, human, and Earth liberation.
Re-branding, logo design, and brand identity for Surge, nonprofit organization founded by the English activist Earthling Ed (2019)
Branding for Planta Gratitud, a foundation that promotes change through art and spirituality to inspire new societies in harmony with nature.
.jpg)
Brand Development for Guma. A creative studio founded by Federico Callegari.
Brand development for The Official Animal Rights March in England and branding for global Branch.
Brand Development for Voicot, an artistic movement for animal, human, and Earth liberation. Co-founded by Federico Callegari and Malena Blanco.
Campaigns
This campaign aims to reveal a small portion of the horror faced by non-human animals, featuring photos taken during investigations conducted by Voicot in slaughterhouses and poultry farms in the Buenos Aires province. The aim is to challenge the pejorative use of terms like "fundamentalist" or "extremist" directed at vegans.
Voicot Typographic Posters is one of the most emblematic campaigns in the Latin American animal rights movement. It uses accessible flat press posters with mobile typography to spread impactful messages. These headlines, displayed throughout the city, aim to disrupt the normalization of speciesism. The campaign embraces guerrilla paste-up tactics, imprinting its message on ads promoting animal consumption through large-scale interventions.
In response to oil drilling along Argentina’s coast, this campaign aimed to inform and mobilize the public to protect marine ecosystems and the life they sustain. Created with organizations from Mar del Plata, it called for collective action to defend the ocean.
Counter-advertising campaign that uses posters and stickers with the word "Toxic" placed on mass-market, speciesist products and advertisements to challenge the messages they convey.
Given that these products not only pose a risk to our health and to the planet but also promote animal exploitation.
Animals are sentient beings, and that should be enough to decide not to include them on our menu. This campaign aims to convey the message of veganism in an empathetic way, appealing to an emotional connection between the viewer and the animals portrayed, with the goal of reaching a broader audience and enhancing media visibility.
The "Seaspiracy" campaign was designed to raise awareness about the Netflix documentary Seaspiracy (#MiraSeaspiracy/WatchSeaspiracy), highlighting the exploitation of animals in the oceans. Using illustrated posters, it aims to inspire ocean conservation by advocating a vegan diet free of fish and marine animals.
As part of the Symbiology art show in CCK (Centro Cultural Kirchner, one of the most important art museums in Latin America), Heterotopia Matadero by Voicot invited people to immerse themselves in the reality of a slaughterhouse through 360VR glasses.
.jpg)
The "Watch Dominion" campaign consisted on the launch of a challenge to promote the documentary Dominion, which reveals the cruelty hidden behind slaughterhouse walls. Through portraits of notable figures like Joaquin Phoenix, Rooney Mara, Sia, and Sadie Sink, the campaign encouraged people to watch the film, reflect, comment, and share its message.
In 2020, Argentina released banknotes featuring native animals, even as their habitats were being destroyed by fires set to expand agribusiness. The campaign marked these notes with "Agribusiness is death" and #NoAlAcuerdoPorcinoConChina, opposing the deal for industrial farms.
.jpg)
The "Equals" campaign seeks to strengthen the concept of anti-speciesism by encouraging individuals to adopt a vegan lifestyle. It emphasizes that the life of a dog holds the same value as that of a pig, and therefore both should have equal rights.
During the Covid-19 pandemic, Argentina’s government signed a treaty with China allowing the establishment of mega-pig farms in the country.
In response, the "Persons" campaign was launched to highlight the personhood of pigs. This initiative aimed to portray non-human individuals as subjects of rights, emphasizing their individual agency, personalities, interests, desires, and will to live.
This campaign introduced the Vegan Starter Kit as part of the Plant-Based Treaty Vegan Pledge in Argentina. The goal was to present the kit in a light-hearted, humorous way, using traditional phrases while raising questions about egg, dairy, and meat consumption under the slogan "Go Vegan, it's easy." This kit contains all the essential information to support individuals in transitioning to a vegan lifestyle.
This campaign featured a series of screenings of the Punk Rock Vegan Movie, Moby's documentary highlighting the common ground between punk culture and animal liberation movements. Held in major cities across Argentina, the campaign included vegan food tastings, debates, and live punk rock performances, offering an immersive experience for attendees.
Collaborators and Open Call brought in fresh artistic perspectives to expand the message for animal liberation. The first works, by Alejandro Sordi and Joaquín Motor, added unique visual voices. In partnership with the Trimarchi collective, an open call selected four pieces denouncing environmental damage and animal suffering.
Friends Not Food encouraged people to see animals as individuals with intrinsic value and the right to live free from harm. The campaign featured collaborations with artists to inspire empathy and compassion.
Now, we also offer our know-how and creative services to vegan brands, organizations,
and movements working for
animal rights, environmental and social justice.
Connection
We build a network because there is something that interweaves and sustains us.
Fulfillment
Being models of a new way of working with awareness. Paradigm shift.
Balance
Accompanying the organic, the structures, the projects, the processes. Accepting.
Expansion
Organic growth, we create the conditions for something to thrive exponentially and reach new places.
Reciprocity
Contributing and being contributed to. Building exchange with the human species and the world we inhabit.
Gratitude
Potential
We believe in our talents and amplify them with direction to change things.