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Bear Witness to the Truth

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The campaign supported the relaunch of vigils worldwide. It centered on three messages: “Compassion is an act of courage,” “Bear witness to the truth,” and “Join the vigil at the Morón slaughterhouse.” Shared materials were created to raise awareness about animal exploitation, foster empathy, and encourage participation in these actions.

Client: Animal Save Movement and DifusionV
Creative Direction: Federico Callegari
Design: Lucía Sierra and Mun (Damian Sena)
Copywriting: Victoria Bembibre and Menta (Ivo Medigovich)
Year: 2024

© 2023 GUMA. 

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