Vegan Starter Kit
EN
As part of the Plant-Based Treaty Vegan Pledge we initiated a campaign to promote the Vegan Starter Kit in Argentina. The objective of this campaign is to introduce the kit in a humorous manner, leveraging traditional phrases while raising questions about the consumption of eggs, dairy, and meat under the concept of "Go Vegan, it's easy." This kit provides all the essential information needed for individuals for transitioning to a vegan lifestyle.
Poster and Billboard headlines:
“No rompas mas los huevos, hacete vegano”
[”Stop breaking eggs, go vegan” is a traditional local saying meaning something similar to “Don’t bust my balls”.]
“No seas mala leche, hacete vegano”
[“Don’t be bad milk, go vegan” traditional local saying that implies avoiding bad intentions.]
“La carne es débil, hacete vegano”
[“Flesh is weak, go vegan” traditional saying referring to our human weak spirit / will used as an analogy to suggest that eating meat is not our best choice.]
Client: Animal Save Movement
Creative Direction: Federico Callegari
Design: Gherra Selvi and Lucía Sierra
Year: 2022
ES
Como parte del Compromiso Vegano del Acuerdo Basado en Plantas lanzamos una campaña para promover el Kit de Transición al Veganismo en Argentina. El objetivo de esta campaña es presentar el kit apelando al humor mediante el uso de frases tradicionales y cuestionando el consumo de huevos, lácteos y carne bajo el concepto "Hacete vegano, es fácil". Este kit contiene toda la información necesaria para que las personas transicionen hacia un estilo de vida vegano.
Leyendas de carteles y stickers:
"No rompas más los huevos, hacete vegano"
"No seas mala leche, hacete vegano"
"La carne es débil, hacete vegano"
Cliente: Plant Based Treaty
Dirección Creativa: Federico Callegari
Diseño: Gherra Selvi y Lucía Sierra
Año: 2022