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Why Vegan

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The campaign launched with the goal of inspiring and supporting more people in their transition to veganism. It included an online and physical guide, videos with Argentine celebrities, and the website porquevegan.org, offering clear, science-based resources to encourage reflection and action.

  • A total of 16 pieces of content published, including 10 carousels and 6 reels.

  • 1.5M+ views on social media in 90 days.

  • 20K+ interactions with the content.

  • 29K+ visits to porquevegan.org.

  • 1.3M total reach (ads + organic).

  • Instagram reach during the campaign: 1.8M.

  • 328 people downloaded the guide through outreach tables.

    • 100% of them provided their email to receive more information.

    • 62% also gave their phone number.

    • 73% were omnivores, showing a high percentage of people willing to reconsider their eating habits.

  • 552 contacts collected through porquevegan.com for email blast.

  • 309 contacts gathered through the F2F campaign dedicated to porquevegan for email blast.

Client: DifusiónV
Creative Direction: Federico Callegari
Design: Mun (Damian Sena)
Web Design: Boris Domínguez
Copywriting: Menta (Ivo Medigovich)
Photography: Cristian Welcomme
Photo and Video: Nicolas Dodi
Sound: Chechu
Guide Writing: Iride Fernández
Proofreading: Maria Eugenia Contreras and Agustina Bidart
Production: Sheila Dempsey
Year: 2024

© 2023 GUMA. 

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